Why Is It Important To Have Signage In Your Business?
For businesses that are highly impulse oriented,a good signage can be the difference between the success and failure of the business. Good signage can increase a business’s opportunity for success.
Signs are one of the most inexpensive means to advertise your business and most businesses don’t have a dollar to waste. Other than its affordability,a sign will advertise your business 24 hours a day,365 days a year.
The following are some of the most compelling reasons why your business needs a sign.
Communicate with a Highly Mobile Society
Society nowadays are very mobile,consumer oriented,and communication driven. A business signage will function as an optimum advertising and marketing device in this environment,offering both affordability and availability with excellent return on investment.
Studies show that on average,a car travels about 24,000 kilometers per year. In addition,many move annually to a new home. All this mobility means an effective sign captures a large viewing audience.
Approximately 95% of retail businesses have a physical store and because of our mobility as a society,streets and highways become one of the best places for communication opportunity. As consumers pass by your place of business,your signs will attract and direct the consumers when they are ready to make a purchase.
Affect Purchasing Decisions
Your sign is the only indicator that you are there,and would like the customers’ patronage. Without adequate signage,potential customers will not notice your business.
Shopping habits can also be influenced by effective signs. Pricing or availability information on signs can shift the choice of a consumer’s purchases or prompt an unplanned stop. That is why signs are the ideal choice for place or point of purchase information.
Nearly all businesses rely on impulse visits or purchases to maintain profitability. Those most dependent on impulse stops include petrol stations,hotels,and quick-service-food sites. For the national franchiser or chain,signage reinforces all their other media advertising,and maximizes advertising effectiveness at a low cost.
Signs can Brand your Business
Using the right sign can give your branding a boost. If appropriately designed and placed,your sign will develop top-of-mind awareness for your product or service in all who routinely pass by.
The right sign can turn even a non-descript site into one that is distinctive and “branded.” Sometimes a sign is the only indication that your business is there. In such cases,your sign should be the focal point of your building façade or street frontage exposure. Such sign-centric site development and design will catch attention and lead consumers from the street to your door.
If your business lacks good street visibility,but is next to a freeway or major highway,a high-rise sign can function like an outdoor advertising structure by providing multiple street frontages. An optimally visible high-rise sign will increase the potential market exposure of any retail site.
Sign technology have advanced in so many ways that it can now be easily changed or retrofitted to match evolving economic marketing circumstances. Because of this technology in lighting,plastics,and even paint,signs can now compete with the visual effect with that of a four-color magazine advertising.